![]() Kotler & Armstrong (2009) has designed the stimuli-response model to analysing the interaction and motivation between the marketer and consumer’s reaction toward that has demonstrated in the following diagram- Diagram-1: Stimulus-response model. Kotler & Armstrong (2009) has labelled marketing as a societal and organisational supervision process that facilitate people to inter-exchange their product and services to satisfy their needs and to create values for the organisations while the essential feature of marketing is the consumer behaviour – the way of appreciating consumers decision-making process and the factors precisely manipulate their buying behaviour. In this context, it should adopt new strategies to boost profits the producer of this report has assumed as a Marketing Manager and kept his effort to identify the external influences on luxury cars of BMW. BBC (2010) quoted the statement of Gordon Brown regarding the current situation of the automotive industry and added that BMW (UK) is fighting for the future. BMW (2008) mentioned that it has the competence to overcome the situation by 2010 and sustain in the market as a leader in the automotive industry by introducing innovative products with a new strategy, and gives incentives, rewards, reductions, and other facilities. This report has been deliberated BMW UK, a luxury automaker with a strong and successful track record of customer satisfaction but due to the global financial crisis, it is passing through a declaiming sales. ![]() ![]() ![]() Learn more Impact of External Influences Introduction ![]()
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